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Spooktacular new Snapchat Lenses for Bubble Witch 3 Saga Fans

London: King is today announcing the launch of exclusive Snapchat content for Bubble Witch 3 Saga players.

In a mobile first, players can unlock exclusive Snapchat Lenses from another app, allowing them to interact with the game’s key characters, such as Stella the spell-casting witch and her trusty feline companion Nero, in a completely new way.

The content is launching as part of the Bubble Witch 3 ‘Trick or Treat’ event which gives players the opportunity to play collaboratively with each other for the first time and unlock magical rewards by helping Stella and new characters, the Tricksies, to collect candies. At various points within the game players will find themselves taken out of the app and into Snapchat, for example allowing them to celebrate when they pass a friend on the Saga map.
Wearing their very own witch’s hat, the Bubble Witch 3 selfie Lens will allow players to channel their inner Stella, using their head to aim their magic wand and pop as many bubbles as possible, bringing a real gamified experience to Snapchat. By tapping on the outward facing camera, users can also access a Bubble Witch 3 World Lens which incorporates both augmented reality and surface technology, allowing users to place a 3D Stella into the real world and see her casting spells.
Carlos Meca, Game Designer, King said: “We’re so excited to be the first mobile game to launch Snapchat content from our game and to give our players a new way to experience Bubble Witch 3 Saga. We are always looking for new ways to make our games more fun and immersive and this content delivers an extra bit of magic, allowing players to share their bubble-shooting skills with their friends”.

The new gameplay mode encourages fellow bubble-bursters to join forces to pop bubbles containing Halloween candies and collect as many treats as possible. If one player loses a level, another team member gets the chance to recover their lost candies. The more treats gathered, the more rewards players will conjure up as a team. These rewards can be kept as boosters for the main game.

The ‘Trick or Treat’ event takes place from 26th October – 1st November. On 2nd November, the Bubble Witch 3 Lenses will be available to all Snapchatters within the UK and Germany in the lens carousel for one day only.
The Trick or Treat event is available within Bubble Witch 3 Saga; download it free from the Apple App Store, Google Play, and Amazon Appstore.

-ENDS-

Mia Douglas
Global PR Manager
[email protected]
+44 (0) 7760 881027

About King
King is a leading interactive entertainment company for the mobile world. It had 314 million monthly active users as of second quarter 2017 across web, social and mobile platforms, and has developed more than 200 exclusive games that are enjoyed all around the world through its king.com and royalgames.com websites, Facebook, and mobile distribution platforms such as the Apple App Store, Google Play Store, Microsoft Windows App Store and Amazon Appstore. King was acquired by Activision Blizzard (NASDAQ: ATVI) in February 2016. King has game studios in Stockholm, Malmö, London, Barcelona, Berlin and Seattle, along with offices in San Francisco, Los Angeles, New York, Chicago, Malta, Tokyo, and Bucharest.

© 2017 King.com Ltd. King, the King crown logo, Bubble Witch, Bubble Witch 3 Saga and related marks are trademarks of King.com Ltd and/or related entities.
Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves King’s expectations, plans, intentions or strategies regarding the future, including statements with respect to the dates, features and functionality, including the Snapchat content, of the Bubble Witch 3 ‘Trick or Treat’ event, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause King’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to King and Activision Blizzard as of the date of this release, and neither King nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of King or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.